Yokel — Community Events & Local Groups Mobile App
From UX research and competitor analysis through wireframes to a full design system with light and dark mode — designing a mobile app that connects organizers, businesses, and participants.
What needed solving
Local communities lacked a dedicated mobile platform to organize events, form groups, and connect businesses with participants. Existing solutions like GroupRaise and MightyCause served niche fundraising use cases but failed to provide a unified experience for event creation, group management, and local discovery. Yokel needed a ground-up mobile app designed for three distinct user types — organizers, local business owners, and participants — with a research-backed approach and a scalable design system.
Rules I worked within
Must serve three distinct personas — organizers creating events, business owners promoting locally, and participants discovering and joining.
Full light and dark mode support required from day one, built on Figma design variables for theme switching.
Research phase (competitor analysis, personas, use cases, sitemaps, user flows) had to inform every design decision before screens were drawn.
Design system needed to be production-ready with documented components, tokens, and patterns for engineering handoff.
Measurable outcomes
Delivered competitor analysis (GroupRaise, MightyCause), 3 user personas (Organizer, Business Owner, Participant), use cases, sitemaps, and user flows.
Designed complete flows for Home, Onboarding, Settings, Notifications, Search, Profile, Create Event, Create Group, and Invite/Add Contacts — all in light and dark modes.
Built a full dual-theme design system using Figma variables — brand colors, component tokens, and screen-level themes ready for native implementation.
Led the full product design pipeline — mood boards, brand colors, wireframes, and high-fidelity screens — from initial research through design system delivery.
“Research is not a phase you finish — it is a lens you design through. Every screen in Yokel traced back to a persona need or a competitive gap.”