HUB Marketplace — Web3 Creator Promotion Platform
Designing and managing a full-scale Web3 marketplace where advertisers create "Pumps," hire creators, negotiate counter offers, trade Squad Keys, and track campaign analytics.
What needed solving
Hub.xyz needed a marketplace platform where advertisers could create promotional campaigns ("Pumps"), discover and hire crypto-native creators, negotiate through counter offers, and track campaign performance — all powered by on-chain payments and Squad Key trading. The product served three distinct user types (advertisers, creators, squad members) with complex interconnected flows spanning campaign creation, payment processing, wallet integration, notifications, analytics, and profile management across desktop and mobile.
Rules I worked within
Must serve three user types — advertisers creating Pumps, creators accepting offers, and squad members trading keys — each with dedicated flows and notifications.
Payment system required Solana wallet integration with insufficient/sufficient balance handling, transaction summaries, and publishing workflows.
Counter offer and negotiation system needed real-time messaging between advertisers and creators with offer cards and status tracking.
11 functionality test suites (onboarding, AI match, payments, squad keys, notifications, streak bonus) had to pass before production approval.
Measurable outcomes
Designed 30+ feature sections ready for review — Pump creation, Squad landing, Creator hiring, Wallet, Payments, Analytics, Profiles, Notifications (3 user types), Settings, Error pages, and Modals.
Built a comprehensive component library — Buttons, Navigation, Footer, Pump Cards, Squad Cards, Creator Cards, Trading Charts, Data Tables, Tweet Embeds, Notification Items, Activity Logs, and more.
Managed 11 functionality test areas — Onboarding, Tweet Fetching, AI Match, Hub Score, Streak Bonus, Notifications, Squad Key Trading & Activation, Messaging/Negotiation, Payments, and Squad Key Creation.
Delivered complete user journeys for Pump creation → Creator discovery → Hiring → Counter offers → Payment → Publishing → Analytics — with wallet integration and squad key mechanics.
“A marketplace is only as strong as its weakest flow — when advertisers, creators, and squad members all depend on each other, every broken interaction breaks the whole ecosystem.”