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HUB TrendMine — Gamified Crypto Mining & Engagement Platform
Web3 / GamificationDesignManagement

HUB TrendMine — Gamified Crypto Mining & Engagement Platform

Designing a gamified mining experience with IQ points, league rankings, daily streaks, referral systems, and season-based progression across 3 major design iterations.

RoleProduct Designer & Project Manager
Duration5 months
Team3 designers, 5 engineers, 2 PMs
Tools
FigmaJiraNotionDiscord
The Problem

What needed solving

Hub.xyz needed a gamified mining platform where users earn IQ points through daily engagement, compete in league-based rankings (7 leagues from Bronze to Grandmaster plus pre-ranked), maintain streaks for boost multipliers, refer friends for bonus rewards, and progress through seasonal cycles — all while running a desktop mining application. The product required 3 full design iterations to refine the UX, plus a dedicated migration app to onboard existing users into the new league and ranking system.

The Constraints

Rules I worked within

01

League system required 7 tiers (Bronze → Grandmaster) plus a pre-ranked state, each with distinct boost percentages (2–10%) and visual identity — all needing clear progression paths.

02

Migration app had to seamlessly transition existing users into the new ranking system with league placement, streak freeze preservation, and season recap data without losing engagement.

03

Three complete design iterations (Hi-Fi v1, v2, v3) were needed as product requirements evolved — each requiring full component updates, prototype flows, and stakeholder review.

04

Desktop mining application, web dashboard, authentication with OTP, and referral system all had to share a consistent design language across platforms.

The Impact

Measurable outcomes

3 design versions
Design Iterations

Delivered 3 complete high-fidelity design versions, each evolving the dashboard, mining interface, league system, and rewards experience based on stakeholder feedback.

25+ screens
Interactive Prototype

Built a fully interactive prototype covering onboarding, mining dashboard, league rankings, daily streaks, referrals, rewards, quests, and season progression.

7 leagues
Ranking System

Designed a complete league system — Bronze, Silver, Gold, Platinum, Diamond, Master, Grandmaster — with boost multipliers, rank-up animations, and season recaps.

Migration app
User Transition

Created a dedicated migration experience with league placement, streak freeze, season recap, and seamless onboarding for existing users into the new TrendMine system.

Key Takeaway

Gamification only works when every loop — mining, streaks, leagues, referrals — reinforces the others. Three design iterations taught me that the system must feel inevitable, not bolted on.