HUB Social AI — Gamified Web3 Social Platform
Managing design delivery and QA for a gamified social AI app featuring dashboards, referrals, leaderboards, rewards, feeds, and Discord agent integration — across 7 production modules.
What needed solving
Hub.xyz was building a gamified social platform where users earn XP, level up, compete on leaderboards, and engage through AI-powered Discord agents — all tied to Web3 wallet connections. The product spanned 7 core feature modules with desktop and mobile variants, a 10-level progression system, quest chapters, and referral mechanics. The challenge was coordinating design output across a fast-moving team while maintaining quality through systematic design QA across every approved screen.
Rules I worked within
Must manage 7 production modules (Onboarding, Dashboard, Referrals, Leaderboards, Feeds, How It Works, Rewards) through design approval workflow.
Gamification system required 10 progression levels with unique illustrations, XP tracking, badges, and level-up modals.
Design QA had to catch issues across desktop and mobile variants — tracking 30+ bug tickets through Discord with screenshot documentation.
Dark-themed UI with gradients, mask fragments, and glassmorphic surfaces required pixel-level review for visual consistency.
Measurable outcomes
Managed design delivery for 7 approved production modules — Onboarding, Dashboard, Referrals, Leaderboards, Feeds, How It Works, and Rewards — each with mobile and desktop variants.
Identified and documented 30+ design issues through systematic QA — tracking bugs via Discord tickets with annotated screenshots for each defect.
Oversaw the design of a 10-level progression system with XP tracking, level-up modals, reward badges, and quest chapters.
Managed a shared component library — progress indicators, level carousels, circular progress bars, tabs, network circles, and creator cards.
“Design QA is not a checkpoint at the end — it is a continuous practice. Catching 30 issues before engineering saves 300 hours after launch.”