Designing Fuzic — Bridging Web2 and Web3 for the Music Industry
End-to-end product design for a Japanese Web3 platform bringing music contests, community NFTs, and artist empowerment to the blockchain.
What needed solving
The Japanese music industry lacked a meaningful bridge between traditional Web2 platforms and emerging Web3 technologies. Artists had no accessible way to leverage NFTs for community building, contests, or monetization — and fans had no unified platform to discover, support, and invest in independent musicians. Fuzic needed a full product identity and experience designed from zero to launch-ready.
Rules I worked within
Must appeal to both Web2-native music fans unfamiliar with crypto and Web3-savvy early adopters.
Brand identity had to resonate with Japanese aesthetics while maintaining global appeal.
Landing page needed to be self-built and launched quickly using Webflow for rapid iteration.
Design system had to support music contests, NFT galleries, artist profiles, and community features within a single coherent experience.
Measurable outcomes
Delivered complete brand identity including logo, color palette, typography, and visual language from initial sketches through final proposal.
Designed the full web app experience — from wireframes to high-fidelity screens covering contests, NFT marketplace, artist profiles, and community features.
Designed and developed the marketing landing page in Webflow, taking it from concept to production.
Designed the investor pitch deck used for fundraising and partnership conversations.
“When bridging Web2 and Web3, the design must make the unfamiliar feel intuitive — hiding blockchain complexity behind experiences users already understand.”